Elements and Performance Criteria
- Plan website structure.
- Determine website purpose, structure and style to suit target customer audience requirements.
- Identify required functions, capabilities and security requirements which meet website purpose.
- Determine need for interactive forms and functions to capture customer information and maximise customer interaction.
- Plan layout and navigation flow for appearance, readability, links and ease of use.
- Document structure to facilitate efficient development.
- Research and select website building software applications and hosting services based on website requirements.
- Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.
- Develop website content.
- Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared
- Design interactive forms and user functionality to capture required information.
- Create and utilise a list of key words to promote and ensure search engine optimisation.
- Use language, style and tone suited to organisational brand, image and target audience.
- Select non-text content features to complement website text.
- Check content for accuracy, currency and relevance.
- Create website pages.
- Utilise functions and templates provided by website building software to create pages and effective navigation.
- Select page titles and key words that reflect purpose and can be easily understood by audience.
- Utilise key words throughout site to maximise traffic to website and targeted content.
- Incorporate non-text content features to enhance page presentation.
- Create interactive forms and functions to capture customer information and maximise interaction.
- Develop linked webpages and ensure links are clearly named and unambiguous.
- Use consistent design features across all pages for ease of readability and navigation.
- Upload files to web hosting service according to technical requirements.
- Test and critically evaluate website before site goes live.
- Test all website functions and navigation to confirm operational status and ease of use.
- Test useability of interactive forms and functions.
- Check accuracy of content and evaluate design for appeal and match to organisation image.
- Run test searches to ensure key words are driving traffic to the site and targeted content.
- Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.